cantbuymelike

(“brand book bites” are book reviews that highlight the most interesting brand stories in the latest best-selling books.  Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) –  the book:  Can’t Buy Me Like:  How Authentic Customer Connections Drive Superior Results – a salty read about marketing […]

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What are some of the latest developments in Facebook marketing?  How is Facebook changing the nature of brand-building? These are some of the questions I cover in today’s interview with Facebook’s head of Global Vertical Marketing, Mike Fox.  Mike’s group is charged with developing category-level marketing strategies for Facebook’s clients, so he is able to share […]

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The sessions at eTail, the conference for multi-channel and online retailers, were chock full of new perspectives and new technologies. The title for this year’s event, held last month in Palm Springs, was:  “The Future Is Now: Managing ‘What’s Next’ While Remaining Focused on Today’s Brand Experience.” […]

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This is one in a series of posts about brands have failed to live up to their potential — from Jonathan Salem Baskin, author of Branding Only Works on Cattle, the “dim bulb” blog, and Ad Age/CMO Strategy column. […]

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Yesterday’s New York Times article entitled, “Do You Want to ‘Friend’ a Detergent?” provides a vivid description of what’s wrong with marketing these days. […]

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My critique of Lucky Jeans‘ “Lucky Few” campaign was published in this week’s Brandweek.  For those of you who didn’t see it, here goes: For decades, fashion advertising seems to have followed a formula […]