A panel of fitness tech executives gave helpful advice and shared valuable insights about building a digital fitness ecosystem at the FitnessTech Summit at International CES.  The following are short excerpts from the panel which included Juliana Chua, Principal, Business Innovation, Zensorium; Chris Downie, Founder and CEO, SparkPeople; Florian Gschwandtner, CEO and Co-founder, Runtastic; Philo Northrup, President, […]

Wearable technology was a hot topic at the International CES this year and I was pleased to moderate a panel of digital health and fitness experts on the subject. Panelists included Jef Holove, CEO, BASIS Science; Isaiah Kacyvenski, Head of Sports Segment, MC10, Inc.; Dave Monahan, President and CEO, FitLinxx; Ruth Thomson, Business Development, Cambridge Consultants, […]

A couple of weeks ago, executives from the U.S. and Canada gathered to discuss and celebrate some of the world’s most cult-like brands.  The conference and awards gala, The Gathering, was produced by the Cult Collective, a brand engagement agency based in Calgary, and presented by the Globe & Mail.  I had the pleasure of keynoting […]

flipboard january

Wrapping up the month with my new Flipboard — featuring my list of 10 Brands to Watch in 2014, a post on TEDxSanDiego, interviews with Scott Goodson and Joel Rubinson, and images of great brands in action (#WGBD).  Check it out! […]

Tom Ryan, the founder of popular better burger chain Smashburger, has started a new restaurant that’s a combination classic diner, hipster bar, and foodie haven.  Check out this brand experience brief to learn how such a mash-up of concepts has turned out.   other brand experience briefs: Modmarket True Food Kitchen Gourdough’s Public House transcript: […]

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Did you miss my interviews with Nature Box CEO Gautam Gupta and 37Signals founder Jason Fried?  How about my Forbes article, Why Marketers Need to Stop Giving Back?  Or my latest QSR Magazine column on how to launch a new product?  You can check all this out and more in my new Flipboard magazine, D […]

Modmarket was named one of the top 5 hot concepts of the year by Nation’s Restaurant News.  What distinguishes it from the other fast casual restaurants serving better-for-you food?  Check out this brand experience brief. related brand experience briefs: True Food Protein Bar Fresh2Order transcript: This brand experience brief is about a restaurant company with the […]

This year’s Fall Marketing Executives Group Conference (MEG) was billed as “big ideas for marketing executives short on time” and it lived up to the description.  Within a span of 24 hours, a range of speakers from the restaurant industry and beyond shared stories, advice, and results about their marketing efforts.  Here’s a slideshow of […]

Welcome to my newest Brand Experience Brief  — these brief videos audit and analyze the brand experience at a new or interesting restaurant or retail concept.   Today I’m deviating from my regular practice of covering a brand experience to give you a look at the new San Diego Public Library.   The Library which just opened two weeks […]