The audio book version of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies is now available! Now you can listen to stories, anecdotes, examples, and case studies about 59 organization and learn about how to achieve brand-culture fusion, the full integration and alignment of external brand identity and internal organizational culture.* Here’s […]
culture-building
Hot off the presses or out of the recording studio, here are 5 new resources on employee engagement from me: Engaging Employees Starts with Remembering What Your Company Stands For — on Harvard Business Review. Most engagement efforts fail because they’re generic. Fuse Customer Experience and Employee Experience to Drive Your Growth — on Forbes. Adobe […]
03.13.18
FUSION Is Here
It’s launch day for my new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies!! Get your copy here. Check out this introduction: […]
Here are 25 surprising things you will learn about brand and culture in my new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. […]
While the importance of workplace culture is well-understood, how to build a great culture is less established. In the research and work I did leading to my upcoming book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies (published by Nicholas Brealey, an imprint of Hachette Book Group on March 13, 2018), I […]
01.27.14
Great Brands Start Inside
Yay! It’s finally here! The official launch of my book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass). […]