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It’s one thing to know there is a link between culture and performance – it’s another to prove it, much less to quantify and track it. In my new article on LinkedIn, Link Culture to Performance Through Metrics, I share about a report that provides tools and frameworks for culture measurement.  Enjoy! related: Assess Brand-Culture […]

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The problem at Amazon is not simply that its culture has gone awry; more importantly, it has become disconnected from the company’s brand. Amazon’s brand has always been grounded in its aspiration of becoming “Earth’s Most Customer-Centric Company.”  And its leaders have used the organization’s core values, “Leadership Principles”, to guide the company in service […]

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The audio book version of FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies is now available!  Now you can listen to stories, anecdotes, examples, and case studies about 59 organization and learn about how to achieve brand-culture fusion, the full integration and alignment of external brand identity and internal organizational culture.*  Here’s […]

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Hot off the presses or out of the recording studio, here are 5 new resources on employee engagement from me: Engaging Employees Starts with Remembering What Your Company Stands For — on Harvard Business Review.  Most engagement efforts fail because they’re generic. Fuse Customer Experience and Employee Experience to Drive Your Growth — on Forbes.  Adobe […]

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03.13.18

FUSION Is Here

It’s launch day for my new book, FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies!!   Get your copy here. Check out this introduction: […]

Adobe Photoshop PDF

Yay! It’s finally here!  The official launch of my book, What Great Brands Do:  The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass). […]