(“brand book bites” are book reviews that highlight the most interesting brand stories in the latest best-selling books.  Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) –  the book:  Can’t Buy Me Like:  How Authentic Customer Connections Drive Superior Results – a salty read about marketing […]

Scott Goodson

Scott Goodson, founder of StrawberryFrog, the global Cultural Movement agency, is the newest participant in my series of interviews. I’ve known Scott for many years, ever since we met while I was at Sony.  It’s been a delight to see his agency, which was already breaking new ground back then, grow into a internationally-recognized creative […]


BusinessWeek’s John Fine issued an opinion this week that I don’t agree with, and I’m curious to hear others’ opinions.  His piece entitled “Your Brand Is Not a Candidate” […]