(“brand book bites” are book reviews that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) – the book: Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results – a salty read about marketing […]
Scott Goodson, founder of StrawberryFrog, the global Cultural Movement agency, is the newest participant in my series of interviews. I’ve known Scott for many years, ever since we met while I was at Sony. It’s been a delight to see his agency, which was already breaking new ground back then, grow into a internationally-recognized creative […]
This post concludes the series on brands that have wasted their potential. […]
BusinessWeek’s John Fine issued an opinion this week that I don’t agree with, and I’m curious to hear others’ opinions. His piece entitled “Your Brand Is Not a Candidate” […]