10.03.12
Brand Romney
On the day of the first Presidential debate, I thought it might be helpful to look at the Presidential contest through a brand lens. […]
challenger brand
09.10.10
ryanair: a brand i love to hate
Eliminating co-pilots; offering standing-only cabins; asking customers to work the baggage conveyor belt – these are the things Michael O’Leary dreams of. As CEO of Ryanair, O’Leary loves to propose provocative potential developments for his airline. Does he do it because he’s a rabble-rousing PR machine or because he’s a shrewd businessman – or both? […]