We’re in the midst of a four-part series, A Brand Strategy for the Republican Party — and Your Business Too. (Once again, I want to be clear that this series is not intended to promote my political views; rather I am trying to advance the conversation about the role of brands.) Part One: The Problem […]
Yesterday’s post kicked off a four-part series, A Brand Strategy for the Republican Party — and Your Business Too. As noted yesterday, this is a business post, not a political one. Part One: The Problem with Separating Brand from Product, talked about Rand Paul’s declaration during last year’s midterm elections, “The Republican Party brand sucks,” and how candidates […]
(This is the second installment in this series on Google, the flexible brand. In yesterday’s post, I discussed how Google challenges branding conventions with its logo.) A well-designed, well-implemented brand architecture has provided a solid foundation for many companies. Google is no exception – well, except that its brand architecture strategy seems quite unconventional. […]