SorryFlourescent

When it comes to mishaps, most companies seem to have adopted Discovery’s song “It’s Not My Fault” as their anthem – but it would be so much better for them to follow Akon’s lead and plainly state “Sorry, Blame It on Me.” To be clear, I’m not talking about issuing apologies for the sweeping mistakes […]

cisco brand aspirations

Recently I met with the folks in Cisco’s brand group and was delighted to find a few simple brand tools sitting in the place where a person’s business cards are usually found. […]

rei-stewardship-report-brochure

I’ve been doing research on some companies and have spent quite a bit of time looking at companies’ corporate reports – e.g., annual reports, official statements, corporate presentations, etc.  I’m amazed at how many companies completely overlook these reports as touchpoints through which people experience their brands.  Often the reports are dry and pedantic or […]

mcdonalds logo

Apparently my “Outside Insights” column, How to Defeat McDonald’s**,  on QSR Magazine‘s home page has prompted concern among the folks at McDonald’s.  It was intended as a service piece for fast feeders looking for insights on how to establish competitive advantage — but the Golden Arches media relations team seems to view it as a […]

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Michael Phelps is going to appear on Kellogg’s Corn Flakes and Frosted Flakes cereal boxes. Apparently Phelps passed on posing on Wheaties boxes where he has appeared before, […]