webcast: aligning your remote salesforce

Just a heads up I’ll be speaking in the Sales and Marketing Management‘s Virtual Trade Show webcast this Thursday, 10.02.08 at 2:00PT/5:00ET, on “Aligning Your Remote Salesforce.”  My main point will be that integrating and aligning salespeople with the company’s brand is an effective solution to the struggle of motivating, training, and coaching remote salespeople.  I’ll explain why salespeople serve as a critical brand touchpoint and how important it is to engage salespeople with the brand – and I’ll introduce several tools that companies can use to achieve brand integration and alignment.  Approximately 1,000 people are expected to participate in the trade show — registration is free.

brand touchpoints, brand alignment, salespeople