Later today I will be presenting the new strategic brand platform to the Board of Directors for an organization I’ve been working with. I thought I’d take this opportunity to share my approach to brand strategy. […]
Yesterday’s New York Times’ article, Apple’s Game Changer, Downloading Now, was a fascinating read. I’m not knowledgeable enough about the technology behind mobile apps to evaluate the story as a representation of the programming and development challenges and opportunities of all the different companies. But I found it a provocative report on the different brands’ […]
Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report and it is a must-read for anyone who wants insights into the retail sector. […]
Before we quickly toss aside 2008 with the carelessness due a former lover, I thought it might be enlightening to look back on the predictions that were made at this time last year — […]