Looking for brand-building insights and inspiration? Here’s a round-up of my top content from September. Your Company Culture Shouldn’t Just Be Great; It Should Be Distinctive — my latest HBR column on how just as brand differentiation helps attract customers, culture differentiation helps attract the right employees. Brand Book Bites from […]
You’ve got brand-building questions; I’ve got answers! Today I’m introducing a new short series of videos to address the questions I frequently hear about brand-building. My answers are taken from my recent media interviews, so they’re based on real-live issues. Take a look at the first installment: How should we evolve or extend our brand? Brand […]
A couple of weeks ago the Times ran a terrific article by Brooks Barnes on Marriott’s aspirations for brand evolution. “But It Doesn’t Look Like a Marriott” described the challenges that the nearly 100 year old company is tackling as it tries to evolve from “boring” and “dependable” to “cool and current.” It wants to […]
brand-as-business bit: “Brand Relevance and Evolution. It’s an ambitious topic and of great importance in any industry, but it’s absolutely crucial for restaurant companies. Your brand is everything. It’s who you are, what you do, what you stand for, and why you matter. Nothing could be more essential.” This promo blurb is what drew me to […]
Last week, I had the pleasure of hearing Walter Robb, Co-CEO, Whole Foods speak about purpose, values, and culture, and brand relevance and evolution, at the UCLA Extension Restaurant Conference. Here are some of the thoughts he shared: Whole Foods for Thought by Denise Lee Yohn from Denise Lee Yohn, Inc. related: Brand Experience Brief (video): Whole […]
brand-as-business bit: With last week’s premier of the latest James Bond film, Skyfall, I’m reminded of the brand extension lessons that can be derived from the successful Bond movie franchise. I’ve found couple observations about the evolution and extend-ability of James Bond spot-on: John Strain, Account Executive, Star Group, writes in iMediaConnection: “Truth be told, […]