Ever since my book What Great Brands Do was published, I’ve heard from business leaders who found it to be a rich resource for their thinking and work on brand-building. Many have told me that they’ve shared the book with their teams and are looking for help in getting their organizations to adopt the brand-as-business […]
the book: A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It’s Everyone’s Business — a very smart text that is organized into three sections comprising the requirements needed to find the beauty in a constraint: mindset, method, and motivation. Each section begins with a thesis and examples to support it and […]
Wow! What a week it’s been and it’s only Wednesday! The official launch of my new book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest, is underway and that means lots of great resources for you to learn about what great brands do and how to build a brand […]
– the book: Power Branding: Leveraging the Success of the World’s Best Brands – the brain: Steve McKee, president of integrated marketing firm McKee Wallwork & Company and a popular marketing columnist for Businessweek.com. Steve’s first book When Growth Stalls, was a terrific manual on how businesses get stuck and how they can get unstuck. Now he’s written […]