(“brand book bites” are book reviews that highlight the most interesting brand stories in the latest best-selling books. Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) – the book: Can’t Buy Me Like: How Authentic Customer Connections Drive Superior Results – a salty read about marketing […]
Bob Garfield
01.27.09
the joy of cola
There’s been a lot of discussion about Pepsi’s new campaign — most of it negative — so I wanted to offer a different point of view. […]