cantbuymelike

(“brand book bites” are book reviews that highlight the most interesting brand stories in the latest best-selling books.  Subscribe to my feed so you don’t miss these regular bulleted briefings on the books I recommend.) –  the book:  Can’t Buy Me Like:  How Authentic Customer Connections Drive Superior Results – a salty read about marketing […]

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01.27.09

the joy of cola

There’s been a lot of discussion about Pepsi’s new campaign — most of it negative — so I wanted to offer a different point of view. […]