Who knew my recent column in Adweek about taglines would have sparked such interest?! The piece, in which I share my perspectives on the changing role and nature of taglines, prompted many people to comment and share their own insights. Here is a sampling of the reactions: […]
When Adweek editor Jim Cooper asked me to write a Voices column for his magazine, I knew immediately the topic I wanted to discuss: taglines. Given how much creative and media has changed in recent years, it makes sense that those haiku-like brand sign-offs would also evolve. As I researched the topic, I found some […]
For a campaign that was intended to inspire people, Dove’s Beauty Sketches has received quite a bit of criticism. Among the complaints lodged have been: […]