advertising

03.06.09

same old highway

Last week I wrote a quick response to a piece in Brandweek by Robert Klara, the magazine’s Features Editor — the topic:  “many domestic makes seem to be spinning their [advertising] wheels in the same territory they’ve been stuck in for decades.”  Do you agree with me and Robert? […]

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02.20.09

invertising

In this week’s Brandweek is an article about the internal marketing Pepsi undertook prior to launching its latest campaign.  The piece reported that […]

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02.13.09

would “just do it” still cut it?

I noticed an interesting juxtaposition of taglines the other day — actually it was during the Super Bowl, but don’t worry, this isn’t yet another piece about Super Bowl ads (I’ve already said my peace, as I hope everyone else has.) […]

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01.27.09

the joy of cola

There’s been a lot of discussion about Pepsi’s new campaign — most of it negative — so I wanted to offer a different point of view. […]

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12.09.08

if it looks like an ad…

My 5th grade science teacher used to spring pop quizzes on us by pronouncing, “if it looks like a quiz, and it sounds like a quiz, and if it smells like a quiz, then it must be a quiz.”  […]

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12.03.08

i had a dream

Brooks, the running shoe company, has created a delightful little video, “Dream.” They describe it as capturing “the fantasy of the perfect run.”  […]

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