Strategic Change Requires Culture Change

To change your strategy – your what – you need to change your how – your culture.  And you need to change your culture first – because your culture is what will ensure your organization is able to execute on your strategy.

In my new Brand+Culture Series post on LinkedIn, I show how to use your core values to drive strategic change.  Hope you find it helpful!

related:

• How to Cultivate Brand-Culture Fusion
• Build a Culture to Match Your Brand
• All Types of Organizations Need Brand-Culture Fusion

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