ICYMI: Shophouse Kitchen, Trump, Alphabet, Brand Trends & More
What happened while you were out on vacation? Here’s my top content from August:
Brand Experience Brief: Shophouse Kitchen — video audit and analysis of Shophouse, the Asian fast-casual restaurant concept from the company behind Chipotle Mexican Grill
Donald Trump Shows Brands How to De-Position Competitors — my latest Forbes column on how Trump has re-framed the category and shifted the competitive positioning of its major players
Alphabet is Google’s Alpha-Bet — 60 second video on what Google’s name change to signals about the company from a brand strategy perspective
5 Ways to a Great Experience — my new QSR Magazine column explaining that customer experiences should be entertaining, be empathetic, engage the senses, executed with excellence, and embody the brand
The Financial Value Of Brands Continues To Rise — recap of seven brand trends from Millward Brown‘s BrandZ Top 100 Most Valuable Global Brands report
Where Good Meets Gracious — QSR Magazine article honoring Chick-fil-A, including perspectives on the brand’s strength and opportunities
What Great Retail And Restaurant Brands Do — announcement about my upcoming book, Extraordinary Experiences
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