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Closing the Brand-Culture Gap in 2026
Here’s a wake-up call as you lock in your 2026 strategy: 84% of leaders say long-term brand building is critical to business success, but only 36% believe their organizations are effective at it.
That’s a huge gap!
New research from Harvard Business Review Analytics reveals why most organizations fail at brand building and what the 36% who succeed do differently. They operationalize their brand across every function, align culture with strategy, and resist short-term pressures that undermine long-term equity.
Read the full analysis on LinkedIn to discover how to bridge the gap between brand aspiration and execution—and start 2026 with a brand-as-business management approach that actually works.
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Related:
- Why Your Company Culture Should Match Your Brand
- Do Brands Matter in the Age of Influencers & Algorithms?
- FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies