brand-as-business bit: The combination of listening to customers and digging into data is only one of the many fascinating insights revealed in Brad Stone‘s expose on Amazon and its CEO Jeff Bezos, THE EVERYTHING STORE. In the book, Stone relays how random customer anecdotes are as valued at the company as spreadsheets of customer […]
Welcome to my newest Brand Experience Brief — these brief videos audit and analyze the brand experience at a new or interesting restaurant or retail concept. Today I’m deviating from my regular practice of covering a brand experience to give you a look at the new San Diego Public Library. The Library which just opened two weeks […]
Making a change to your name may be one of the most difficult — and risky — undertakings for a growing brand. But that’s what PIRCH, the new Fixtures Living, just did. Joining me today for a fascinating discussion is PIRCH CEO Jeffery Sears. Jeffery is a seasoned executive and entrepreneur with extensive experiences with corporate […]
(Here’s a new Brand Experience Brief — if you’d like to suggest a brand experience at a new or interesting restaurant or retail concept for me to audit, please email me at mail [at] deniseleeyohn [dot] com.) PIRCH, the new Fixtures Living, shows how you can transcend your category and create an emotional, memorable, and distinctive customer experience, […]
Today I’m tackling one of the biggest challenges that business leaders face: how do you grow from a small, cool company into a large, cool one? When you’re small, it’s relatively easy to cultivate a vital company culture and establish a differentiated niche brand — but as you add more people, products, and/or places, it’s […]
(Here’s my latest Brand Experience Brief and it’s a fun one — if you’d like to suggest I audit a brand experience at a new or interesting restaurant or retail concept, please email me at mail [at] deniseleeyohn [dot] com.) Have you heard of the main attraction in Austin, Gourdough’s Big. Fat. Donuts.?! Fans line up for the fantastical […]
brand-as-business bit: What was old is new again; what is big isn’t best; what’s happening halfway around the world matters here. These ironies describe the retail customer experience landscape in America today. That was my takeaway from a session at the Retail Customer Experience Summit I attended yesterday. The presentation was by Chris Peterson who travels […]
Take a listen to this interview with Jeff Kelley, the founder and head of Sanuk. You know Sanuk as the fun and funky sandal brand made of unique materials like wire mesh and yoga mats. You may also have seen Sanuk’s tongue-in-cheek print ads including cartoons and sponsored athletes including Donovan Frankenreiter and Matt Meola. […]
(Here’s a new Brand Experience Brief. Check out other video briefings about the brand experiences at new or interesting restaurant or retail concepts.) Farm to Table is a growing movement in American culture and True Food Kitchen, a new restaurant concept, is poised to seize the moment with a well-designed brand experience. Brand Experience Brief: […]
brand-as-business bit: The power of distinctive brand positionings jumped off the page of a recent BusinessWeek write-up about Costco getting sued by Tiffany & Co. for selling “Tiffany” diamond engagement rings. The article suggested Costco customers are pragmatic and deal-driven (“People who can spend [$40,000] on a piece of jewelry aren’t usually the sort to accessorize at Costco. Yet […]