I’m sure I’m not alone in admiring Nike as a great brand — one that has capture people’s hearts and minds, not to mention their wallets and social conversations. What makes Nike such a well-loved brand? In addition to the insights I share in my book, What Great Brands Do, there is now solid market […]
– the book: Romancing the Brand: How Brands Create Strong, Intimate Relationships with Consumers – an easy read filled with fascinating brand stories – the brain: Tim Halloran, former executive at Coca-Cola and current consultant to companies including Home Depot, Kraft Foods, and the NBA […]
Today’s headlines about brick and mortar companies are troubling. Office Depot just announced it will close 400 stores. Radio Shack wants to close 1,100 stores but its lenders are resisting. Sears is looking to sell off chunks of its real estate. The prevailing wisdom of retailing strategy seems to be minimizing investment in brick and […]
Yesterday, Starbucks launched its new Oprah Chai Tea. More than just your typical celebrity endorsement, the collaboration is a significant move for both brands, Starbucks and Oprah. […]
When Dietrich Mateschitz launched Red Bull in 1987, he wanted the brand to be perceived as an ultra-premium drink so he made it the most expensive carbonated drink around at $2 a can. […]
JD Gershbein, a master of the art and science of LinkedIn, joins me for a conversation. In addition to speaking and teaching workshops around the country about LinkedIn, JD serves as a LinkedIn strategic adviser to businesses and has been featured on FOX TV News and CBS TV News, and in print in Forbes, Bloomberg […]
Who would have known just 10 short years ago that a surfer chilling out after a failed start-up would end up having created a cultural phenomenon?! That’s what Nick Woodman, creator and CEO of GoPro, did. Just last year, the maker of small, wearable, high-definition cameras hit $526 million in revenue and attracted electronics manufacturer Foxconn […]
– the book: Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information – a provocative read about the new context of marketing today […]
Earlier this year, I was interviewed about what women want from digital technology. (Thanks to Robin Raskin, Maria Bailey, and the team at MommyTech TV for the interview!) I’ve studied the topic ever since my years heading up brand and strategy at Sony Electronics. More recently, women’s needs have come to the forefront of […]
I’m concerned about the retail industry. Earlier this month, a Federal Reserve survey reported that retail sales had weakened in many areas because of winter storms. As retailers report their first quarter results over the next few weeks, I’m sure we’ll see the fallout from the bad weather. We’re already seeing the aggressive price promotions that retailers […]