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When Viad Corp.‘s Travel and Recreation Group undertook a re-branding in 2016, there were several objectives for the transformation including identifying a new name.  Instead of delegating the undertaking to the marketing department, as most organizational leaders would, President David Barry believed the most fundamental element of the transformation was employee engagement with the brand.  […]

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“Bruising.” “Relentless.” “Painful.” “Frequent combat.” “Burn and churn.” No one would fault you for thinking a company with a workplace culture described in these harsh terms is destined for failure. Yet, one such company recently nearly doubled its operating income, increased its annual revenue by 27%, and turned in its 8th straight quarter of profitability. […]