02.06.09
brand you?
Personal branding seems to have re-emerged as a hot topic. The concept introduced by Tom Peters over 10 years ago is now back on everyone’s radar screens […]
Brand Value
Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report and it is a must-read for anyone who wants insights into the retail sector. […]
01.12.09
brand-building: yohn on ries
Last week’s Ad Age featured a column by brand luminary Al Ries that I just can’t let go without comment. Ries’s main thesis is that brands must remain narrowly focused […]
01.08.09
losing more than a brand name
In dropping the Kinko’s name from its moniker, Fedex (formerly Fedex Kinko’s) may be losing more than 6 letters and an asterisk. The name change […]
11.20.08
on marketing and leadership
Last week’s Ad Age juxtaposed 2 pieces worth noting: First was an excerpt from David Aaker‘s latest book, “Spanning Silos: The New CMO Imperative.” Its main thesis […]
11.06.08
brand bedfellows
Much of the blame for John McCain’s loss in Tuesday’s election is being laid on the 2 people he was most closely associated with — George W. Bush and Sarah Palin. The impact […]
10.14.08
konosuke matsushita r.i.p.
Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.) The company also ditched its National brand, […]
10.07.08
an architect on brand value
Discover magazine has published an interview with William McDonough, the “King of Green Architecture.” In it, McDonough explains […]
10.03.08
the brand mavericks
By my count, the word “maverick” was used 15 times in last night’s VP debate (transcript available here). While Biden and Palin debated […]
09.18.08
express vs. operationalize
Next week I’m speaking at the Digital Symposium at the Westin New York on “Using Internet Technologies to Operationalize Your Brand.” The basis of my talk […]