With all the hype surrounding the Olympics, you might have missed an announcement from JC Penney a couple weeks ago — they launched Xersion, “a new private brand offering the modern lifestyle customer […]
I recently came across 2 different items that I left me similarly unimpressed. The first was a sticker on my Hertz rental car folder, announcing the company was now offering to re-fuel my rental at market prices […]
Today American Airlines experienced a huge baggage handling problem at JFK — LA Times’ coverage is just the first of many stories we can expect to see about the hundreds of irate customers […]
In preparing to launch my blog, I researched a lot of existing ones to get a sense of what works and what doesn’t. As a brand person, I was particularly interested in whether or not brands themselves had blogs. I looked at a sampling […]