content marketing rip

Is content marketing is dead?  This question was on many people’s minds at the Social Media Marketing World 2016 conference (#SMMW16) a few weeks ago. Although the vast majority of speakers at the event made it clear that we’re nowhere near the death of content marketing, concern is understandable.   More content is being produced now […]

percolate customer journey

A few weeks ago I had the opportunity to do a joint webinar with Dom Goodrum, VP Design and Employee Experience, at Percolate.  The topic was “Beyond Branding: Designing Brilliant Customer Experiences.”  I ended up learning quite a bit from Dom as we prepared for and delivered the webinar and wanted to highlight a few […]

Last week over 3,000 people gathered to discuss the current, the future, the potential, the challenges, the opportunities, the successes, the failures, the tools, the strategies, the methods, the people, the power, and the beauty of social media and social media marketing.  Here are the Social Media Marketing World 2016 top 20 takeaways from Guy Kawasaki, Gary Vaynerchuk, […]

Credit: http://www.pleasehelpuswithsalesandmarketing.com/

I originally wrote this piece for the Harvard Business Review. It was published on HRB.org on March 28, 2014. As a member of a start-up advisory program, I regularly hear pitches from aspiring technology entrepreneurs. My job is to sort out the companies with potential from those that need to go back to the drawing […]

back to brand basics

Given all the new media options and technology capabilities today, it’s easy to forget the essential truths about brands.  I read several reminders this past month about getting back to brand basics. […]

Credit: http://www.superbowlcommercials2016.org/

I was captivated by the big game tonight.  I’m not talking about the one played on the football field during Super Bowl 50.  I was much more interested in the game that advertisers were playing — the one where celebrities, animals, and jokes were the players; 117 million or so viewers acted as the referees; and […]

How do you develop customer relationships that are strong and sustaining?  How do you connect with people in meaningful, valuable ways?  My new video in the series, Denise Lee Yohn Answers Your Brand-Building Questions, tackles this topic — take a look: Brand Expert Denise Lee Yohn on How to Develop Strong Customer Relationships from Denise […]