"Denise puts science into the art of brand building. Brands are built with discipline and it is discipline that Denise challenges companies to understand. Her quiver of tools to extract the essence of a brand and to develop a framework for evolving its market value are sharp and effective. I have the utmost respect for her experience and methodologies.”
Former marketing head, Road Runner Sports
brand as business briefsTM are briefings about how companies operationalize their brands to grow their businesses.
Briefings are emailed periodically to an exclusive list of CEOs, CMOs, and other business leaders.