brand-as-business bit: In my contribution to OPEN Forum this month, Why Brand?, I lay out what strong brands do for small businesses. Although I usually work with larger companies/brands, I believe a brand is any business leader’s most powerful tool for accelerating and sustaining growth. And so, small businesses should invest in brand development from the start.
In the piece, I explain how a brand can help establish trust with risk-averse customers and how it can help build critical business relationships. Please let me know what you think.