brand-as-business bit:  My latest Brand New Perspectives column in QSR Magazine answers a QSR operator’s question about keeping customers coming back. The piece outlines my thoughts on increasing purchase frequency — an objective of practically every marketer — I would be remiss if I didn’t mention the effectiveness of a heart-felt ‘thank you.’  Said with […]

My birthday was last week (I turned 21 again!  😉 )  Included in the birthday greetings I received were messages from four brands.  Of all the brands […]