The brand-building principles, Great Brands Never Have to ‘Give Back,’ may be the most surprising one of the seven in my new book, What Great Brands Do; The Seven Brand-Building Principles That Separate the Best from the Rest. So, please allow me to explain. […]
Here’s the latest in the series of posts and posters based on the principles from my new book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest. This principle, Great Brands Commit and Stay Committed, is easy to understand but hard to execute. […]
Great brands may think big, but they sweat the small stuff. They know that all the little things they do or fail to do in person shape brand perceptions far more than the big things they claim through mass media. So they design their customer experiences down to last detail, and usually appeal to as many of […]
Looking for some inspiration for becoming a great brand? Check out the virtual collage that’s being created with the hashtag #WGBD. […]
The popular Bloomberg Radio show, The Hays Advantage, with co-hosts Kathleen Hays and Vonnie Quinn, interviewed me today to dish on the upcoming Super Bowl ads. Listen to my take on the ads from Danone, GoDaddy, VW, and more here. The interview was only one of the great pieces of content posted this week that […]
Yay! It’s finally here! The official launch of my book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest (Jossey-Bass). […]
The virtual collage of great brands in action, using the hashtag #WGBD, is off to a great start! Here are some of my favorite posts so far: Intelligent, strategic intro film @ #Frozen. 8min of: original and current Mickey are one. #WGBD @deniseleeyohn pic.twitter.com/Xpsh8B77Ey — Chris Frank (@crispyfrank) December 31, 2013 Ben & Jerry’s Ice […]
brand-as-business bit: A recent “If I Knew Then” piece on Young Entrepreneur featured gems of wisdom from Daniel Lubetzky, the CEO and founder of KIND. (KIND makes those good-for-you and good-tasting bars in colorful packages that you buy at Whole Foods et al.) His comments about not jumping on marketing trends stood out to me […]