04.23.14
Why Red Bull Loves Its Haters
When Dietrich Mateschitz launched Red Bull in 1987, he wanted the brand to be perceived as an ultra-premium drink so he made it the most expensive carbonated drink around at $2 a can. […]
WGBD
04.19.14
A Brand Is a Promise Delivered
From What Great Brands Do: Your brand can ’t just be a promise; it must be a promise delivered. other quotes: a brand is what you do when you can’t see any daylight between… […]
Looking for some inspiration for becoming a great brand? Check out the virtual collage that’s being created with the hashtag #WGBD. […]
01.15.14
Great Brands in Action
The virtual collage of great brands in action, using the hashtag #WGBD, is off to a great start! Here are some of my favorite posts so far: Intelligent, strategic intro film @ #Frozen. 8min of: original and current Mickey are one. #WGBD @deniseleeyohn pic.twitter.com/Xpsh8B77Ey — Chris Frank (@crispyfrank) December 31, 2013 Ben & Jerry’s Ice […]
