My latest Forbes CMO Network column is based on the basic idea that once customers feel a personal and meaningful bond with your brand, they’re more likely to stick with you. The point seems so fundamental that I almost hesitated to write a piece about it, but as I read about the latest coffee chain […]

brand-as-business bit:  Hold the cone!  No, I don’t mean “hold the phone.”  I’m saying “hold the cone” because that’s what ice cream shop workers should do.  Allow me to explain: Recently while in the Virgin America terminal at SFO, I decided to treat myself to some Pinkberry.  After preparing my cone of yogurt yumminess, the […]

Recently Ad Age published a list of what it considered to be “America’s Hottest Brands.”   The list featured 40 brands that are “setting the pace for innovation — and getting results – right now.”  Although their selection criteria wasn’t clear and I can’t say I agree with all of the choices, I did find some […]