My latest Forbes CMO Network column is based on the basic idea that once customers feel a personal and meaningful bond with your brand, they’re more likely to stick with you. The point seems so fundamental that I almost hesitated to write a piece about it, but as I read about the latest coffee chain […]
brand-as-business bit: Hold the cone! No, I don’t mean “hold the phone.” I’m saying “hold the cone” because that’s what ice cream shop workers should do. Allow me to explain: Recently while in the Virgin America terminal at SFO, I decided to treat myself to some Pinkberry. After preparing my cone of yogurt yumminess, the […]
Recently Ad Age published a list of what it considered to be “America’s Hottest Brands.” The list featured 40 brands that are “setting the pace for innovation — and getting results – right now.” Although their selection criteria wasn’t clear and I can’t say I agree with all of the choices, I did find some […]