How do you build a great brand? Ever since I wrote the book What Great Brands Do, I’ve been on a quest to discover and share answers to this question. While all seven brand-building principles that I introduced in the book still are important and relevant today, the one that has risen to the top […]
The Whole Brand Project
Join the exclusive list of CEOs, entrepreneurs, and other business leaders who receive Denise’s email briefings on brand leadership and receive a free chapter from Denise’s new book — FUSION: How Integrating Brand and Culture Powers the World’s Greatest Companies. Sign-up using the form below. You can opt out of the briefings at any time by clicking on the Unsubscribe link at the bottom on the emails.