A couple of weeks ago, executives from the U.S. and Canada gathered to discuss and celebrate some of the world’s most cult-like brands. The conference and awards gala, The Gathering, was produced by the Cult Collective, a brand engagement agency based in Calgary, and presented by the Globe & Mail. I had the pleasure of keynoting […]
The Human Brand
This year’s Fall Marketing Executives Group Conference (MEG) was billed as “big ideas for marketing executives short on time” and it lived up to the description. Within a span of 24 hours, a range of speakers from the restaurant industry and beyond shared stories, advice, and results about their marketing efforts. Here’s a slideshow of […]