_

To change your strategy – your what – you need to change your how – your culture.  And you need to change your culture first – because your culture is what will ensure your organization is able to execute on your strategy. In my new Brand+Culture Series post on LinkedIn, I show how to use […]

_

How effective are cascades – you know, those processes by which communication flow down through an organization from the CEO through senior leaders to middle managers to frontline employees?  Not very, was the answer in a piece in last month’s Harvard Business Review. […]

My content this past month has sparked quite a few reactions and conversations.  Here’s a roundup of the most popular pieces: how to build a breakthrough brand – The launch of a FREE 10-session series on the steps in the brand development process – each video is less than 4 minutes and comes with a downloadable […]

_

brand-as-business bit:  In response to a recent post on strategy, Dr. Marco de Haas CEO of S-ray Diagnostics and professor at Erasmus University Rotterdam shared with me a tool that he has developed to facilitate organizational alignment around strategy.  The diagnostic tool, S-ray Alignment Scan, visually maps and objectively quantifies which organizational units are aligned and […]

_

(This is the second in a two-part blog exchange between Shawn Parr and me.  Shawn is one of my favorite people and partners in crime, er, I mean client engagements.   A recent client experience led us to debate where strategy and execution connect and so I kicked things off with “Execution IS Strategy” on Shawn’s […]

(Last week’s Women’s Foodservice Forum Executive Summit featured excellent educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty.  Here’s the next in this week-long series on key learnings from the conference.)  brand-as-business bit: It seemed like Robert Wolcott, Co-Founder and Executive Director of the Kellogg Innovation Network and Senior Lecturer at […]

(Last week’s Women’s Foodservice Forum Executive Summit featured excellent educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty.  Here’s the next in this week-long series on key learnings from the conference.) brand-as-business bit: “Hybridity” was the subject of a talk by Dev Patnaik, CEO of Jump Associates, a consulting firm focused […]

08.06.12

Why How Matters

(Three hundred industry leaders gathered at the Women’s Foodservice Forum Executive Summit last week in Phoenix.  The conference featured educational content from industry leaders and Northwestern University’s Kellogg School of Management faculty.  The caliber of the presentations was so high, I wanted to pass along some of the key learnings.  So beginning today and for […]