Yesterday’s New York Times’ article, Apple’s Game Changer, Downloading Now, was a fascinating read. I’m not knowledgeable enough about the technology behind mobile apps to evaluate the story as a representation of the programming and development challenges and opportunities of all the different companies. But I found it a provocative report on the different brands’ […]
RIM
11.05.09
squeezing blackberries
The following is a guest post by a colleague, Craig Hoffman, former Senior Business Development Officer for NexCen Brands, Inc. During his tenure, NexCen acquired 9 consumer brands ranging from Bill Blass, The Athlete’s Foot, and Great American cookie. He developed a unique brand review that focused on understanding the brand first, then focused on […]