From What Great Brands Do:  A company’s purpose and values mean nothing if they are not aligned and integrated with how the company engages and inspires its customers. Learn more about What Great Brands Do in this interview of me by Bob Morris. other quotes: with great brands, company culture and customer experience are inextricably linked […]

  From What Great Brands Do:  Simply put, your brand is what your company does and how you do it.  Your brand is not what you say you are — it’s what you do. […]

Here are the first in a new series of posters intended to inspire fresh thinking about brands and brand-building.  Each poster features a quote from my new book, What Great Brands Do: The Seven Brand-Building Principles That Separate the Best from the Rest.  I’ll release these regularly here and on #WGBD, the virtual collage of […]