If you’re looking for hot topics and insights on brands, businesses, and the people who work on them, here’s a digest of my content from the past month: brand experience: McDonald’s Metro: Lipstick on a Pig – a post about how McDonald’s new Metro concept only looks better, when it needs to actually be better […]
brand-as-business bit: I’m consistently asked by business leaders for my point of view on daily deals like Groupon and LivingSocial. I decided to pen my thoughts in my latest OPEN Forum column. Please take a look. You’ll see that I don’t believe it’s a question of if you should do daily deals, but rather the […]
T’was the day after Thanksgiving and all through the mall Shopkeepers and sales staff had prepared for it all They’d hung their over-sized sale signs and filled all their racks “Shoppers start your engines,” they suggested, “not a moment to relax.” Windows were a sea of red posters, red tags, and red decorations too Promoting […]
I walked into a Bruegger’s Bagels shop, I handed the clerk a piece of paper that told him what I wanted, I watched as he filled the bag, and I walked out of there — all in less than 30 seconds. […]
A journalist recently posed some questions about free shipping. With the holiday shopping season upon us, there’s a debate between those who say free shipping is imperative, […]