To Do Daily Deals or Not?
brand-as-business bit: I’m consistently asked by business leaders for my point of view on daily deals like Groupon and LivingSocial. I decided to pen my thoughts in my latest OPEN Forum column. Please take a look.
You’ll see that I don’t believe it’s a question of if you should do daily deals, but rather the focus should be on how. And I outline four ways to use promotional strategies to build – not detract from — your brand value. Please let me know what you think.