It seems like Groupon has really changed, doesn’t it?! Today’s interview includes some of the back story behind the company’s evolution from a social deal-of-the-day offering to an engine of local commerce. I talk with Suneel Gupta, Groupon’s first ever product leader. Suneel helps us understand what Groupon is trying to become, why, and how. Check […]
Groupon
05.24.12
To Do Daily Deals or Not?
brand-as-business bit: I’m consistently asked by business leaders for my point of view on daily deals like Groupon and LivingSocial. I decided to pen my thoughts in my latest OPEN Forum column. Please take a look. You’ll see that I don’t believe it’s a question of if you should do daily deals, but rather the […]