02.20.09
invertising
In this week’s Brandweek is an article about the internal marketing Pepsi undertook prior to launching its latest campaign. The piece reported that […]
Pepsi
02.13.09
would “just do it” still cut it?
I noticed an interesting juxtaposition of taglines the other day — actually it was during the Super Bowl, but don’t worry, this isn’t yet another piece about Super Bowl ads (I’ve already said my peace, as I hope everyone else has.) […]
You didn’t think I’d let the Super Bowl ads come and go without commentary, did you?! Although I was trying to sit quietly by while others Monday-morning quarter-backed about the ads, […]
01.27.09
the joy of cola
There’s been a lot of discussion about Pepsi’s new campaign — most of it negative — so I wanted to offer a different point of view. […]