In this week’s Brandweek is an article about the internal marketing Pepsi undertook prior to launching its latest campaign.  The piece reported that […]

I noticed an interesting juxtaposition of taglines the other day — actually it was during the Super Bowl, but don’t worry, this isn’t yet another piece about Super Bowl ads (I’ve already said my peace, as I hope everyone else has.) […]


the joy of cola

There’s been a lot of discussion about Pepsi’s new campaign — most of it negative — so I wanted to offer a different point of view. […]