The real action at the World Cup won’t be between by the national teams from Brazil and The Netherlands, nor from Germany and Spain, or from any other soccer team. The biggest competition just might be between Nike and Adidas. […]
nike emotional connection
I’m sure I’m not alone in admiring Nike as a great brand — one that has capture people’s hearts and minds, not to mention their wallets and social conversations. What makes Nike such a well-loved brand? In addition to the insights I share in my book, What Great Brands Do, there is now solid market […]