Here’s the next post in my blog series on how to scale up your brand. You’ll learn an exercise to identify your core customer target. […]
needs-based segmentation
– the book: Brand Building in a Digital, Social and Mobile Age: Based on the top 10 most socially shared ideas on how marketing organizations can succeed in a digital age – a practical, prescriptive, and short (only 54 pages!) handbook – the brain: Joel Rubinson, President and founder of Rubinson Partners, Inc., a marketing […]