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“Emotion is the bridge to take to cross the chasm from the early market to the mainstream market.” That was one of the points from my address at a Women in Technology International luncheon last week.  The topic of my talk was “Crossing the Digital Health & Fitness Chasm.” I outlined practices that enable technology […]

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Tom Fishburne‘s new book, This One Time, At Brand Camp, is delightful.  Comprised of over 100 cartoons that poke fun at all the wonderfully stupid things we marketers say and think, […]