Martin Bishop, author of the blog Brand Mix, recently posted about some new research on brand loyalty. An implication from the research findings is that you can steal brand loyalists from the competition […]
Before we quickly toss aside 2008 with the carelessness due a former lover, I thought it might be enlightening to look back on the predictions that were made at this time last year — […]
Brandweek’s cover story this week, Brown Bagging It Becomes Fashionable, reports on food consumer packaged goods (CPG) brands like Kraft, Campbell, ConAgra, etc. These brands […]