– the book: Brand Building in a Digital, Social and Mobile Age: Based on the top 10 most socially shared ideas on how marketing organizations can succeed in a digital age – a practical, prescriptive, and short (only 54 pages!) handbook – the brain: Joel Rubinson, President and founder of Rubinson Partners, Inc., a marketing […]
In the spirit of New York Times Magazine’s annual Year in Ideas, I’ve compiled an alphabetical digest of ideas, from A to Z, that I wrote, spoke, and passed along over the past 12 months. The following are excerpts — the original pieces linked. […]
(The following is the first in a two-part blog-exchange on brand decision-making. It is written by Joel Rubinson, the President and Founder of Rubinson Partners, Inc., a marketing and research consultancy, and former Chief Research Officer at The ARF. Having met Joel years ago, I find he always inspires and challenges me with his insights […]