Denise Lee Yohn
brand leadership expert | speaker | author
Contact Denise at (917) 446-9325
Contact Denise at (917) 446-9325
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Joel Rubinson

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12.23.13

Brand Book Bites from Brand Building in a Digital, Social, Mobile Age

– the book:  Brand Building in a Digital, Social and Mobile Age: Based on the top 10 most socially shared ideas on how marketing organizations can succeed in a digital age – a practical, prescriptive, and short (only 54 pages!) handbook –  the brain:   Joel Rubinson, President and founder of Rubinson Partners, Inc., a marketing […]

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12.20.11

2011 year in ideas

In the spirit of New York Times Magazine’s annual Year in Ideas, I’ve compiled an alphabetical digest of ideas, from A to Z, that I wrote, spoke, and passed along over the past 12 months.  The following are excerpts — the original pieces linked.  […]

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09.15.11

facts or gut instincts? what makes for better marketing decision-making?

(The following is the first in a two-part blog-exchange on brand decision-making.  It is written by Joel Rubinson, the President and Founder of Rubinson Partners, Inc., a marketing and research consultancy, and former Chief Research Officer at The ARF.  Having met Joel years ago, I find he always inspires and challenges me with his insights […]

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