What do great brands do? Guy Kawasaki would suggest — and I would agree — that great brands are enchanting brands — they fill people with great delight. Great brands change people’s hearts, minds, and actions — including inspiring them to buy something, but it’s usually about more than that. […]
Looking for brand-building insights and inspiration? Here’s a round-up of my top content from September. Your Company Culture Shouldn’t Just Be Great; It Should Be Distinctive — my latest HBR column on how just as brand differentiation helps attract customers, culture differentiation helps attract the right employees. Brand Book Bites from […]
Here’s another Brand Experience Brief, a video audit and analysis of a new or interesting retail or restaurant concept. Today, we’re looking at Jason’s Deli, a fast casual restaurant chain that can be summed up in one word: BIG. Check it out: DLYohn Brand Experience Brief: Jason’s Deli from Denise Lee Yohn on Vimeo. Jason’s […]