What do great brands do?  Guy Kawasaki would suggest — and I would agree — that great brands are enchanting brands — they fill people with great delight.  Great brands change people’s hearts, minds, and actions — including inspiring them to buy something, but it’s usually about more than that. […]

Here’s another Brand Experience Brief, a video audit and analysis of a new or interesting retail or restaurant concept.  Today, we’re looking at Jason’s Deli, a fast casual restaurant chain that can be summed up in one word:  BIG.  Check it out: DLYohn Brand Experience Brief: Jason’s Deli from Denise Lee Yohn on Vimeo. Jason’s […]