History provides a revealing context for identifying the significance of the present and an outlook for the future. I became convinced of this when I recently perused a marketing journal from 13 years ago. […]
Last week I started a recap of the History of Marketing, which was actually inspired by the future – that is, the comments I got about my write-up on the Future of Marketing micro-conference in which marketing experts like Guy Kawasaki, Scott Monty, and Frank Gruber shared what they expect the future of marketing will […]
A couple of weeks ago I wrote a blog post, Future of Marketing, which recapped the themes, tools, and tactics that 60 marketing experts expect will shape the future. Given the interest the piece raised, I thought it might be equally interesting to review the history of marketing. After all there’s a reason why philosopher and […]