In today’s cluttered, uber-competitive, over-retailed, choice-overload world, your brand must have an clear, meaningful reason for being.  You need to play an invaluable, irreplaceable role in people’s lives.  Hope you enjoy is a collection of my resources on brand purpose and purposeful leadership. What Is the Purpose of Business? Denise explains that, at its core, a […]

The brand-building principles, Great Brands Never Have to ‘Give Back,’ may be the most surprising one of the seven in my new book, What Great Brands Do;  The Seven Brand-Building Principles That Separate the Best from the Rest.  So, please allow me to explain. […]