brand-as-business bit:  There’s a saying in business that “employees quit managers” – meaning, usually an employee decides to leave a company because of his/her manager.  In other words, a person’s manager has a lot more impact on his/her job satisfaction than does the company. I believe the same could be said about customers – a […]


John Costello gives a behind-the-scenes look at Dunkin’ Donuts in today’s podcast interview. In his post as Chief Global Customer and Marketing Officer for Dunkin’ Brands, the parent company to Dunkin Donuts and Baskin Robbins, John oversees strategic worldwide marketing efforts and brand identity for the company which posted some excellent 2010 results last month. An […]