brand-as-business bit: Here’s a quick add to my previous critique of this year’s Super Bowl commercials. Making a Super Bowl ad involves a level of innovation, strategy, and skill that rivals what goes into making the advertised product itself. So it’s helpful to see what can be learned from those in a similar business of […]
Ever since I read Max DePree’s Leadership Jazz (great book, btw), I’ve always considered leadership to be both an art and a science. But I find there‘s a lot more content about the science of leadership (organizational design, management principles, etc.) than there is about the art. However I recently came across three interesting perspectives […]
Several weeks ago Bloomberg BusinessWeek published an article about Steve Jobs entitled, The Last Pitchman. It documented Jobs’ seemingly inexplicable ability to sell practically anything, as evidenced by his glorious pitch for the iPhone 4, a “new” product which the news media had already gotten hold of and detailed weeks before. I tore the pages […]