Denise Lee Yohn
brand leadership expert | speaker | author
Contact Denise at (917) 446-9325
Contact Denise at (917) 446-9325
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Doodle 4 Google

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07.09.13

Google, the Flexible Brand — Part 3

(This is the third and final post in a series about Google, the flexible brand.  My first two posts covered the ways in which Google has traded rules for flexibility in its branding and brand architecture.  Now I turn to the reason behind Google’s approach.) The practice of brand-building is guided by proven principles – […]

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07.08.13

Google, the Flexible Brand – Part 1

(This is the first of a 3-part series on Google’s unconventional approach to brand-building.) Google has become one of the world’s greatest brands and it’s done so despite breaking all the branding rules.  Common wisdom says that to build a strong brand you need to present your brand in a tightly focused, steadfast manner.  But […]

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